ENGAGEMENT

5.86%

I led the rebuild of Fortune House’s social media presence after their original account was hacked, helping relaunch and grow the platform from near scratch. With a strong focus on regaining followers and rebuilding momentum, I prioritized engaging, trend-driven video content to increase reach and visibility, alongside fun and aesthetic photo content incorporating film photography. Messaging leaned into a laid-back, cool-girl tone to align with the brand’s positioning as a neighborhood go-to. This balanced approach helped restore audience growth and reestablish a strong, recognizable presence online.