I led the launch of Evelyn’s social media presence from the ground up, growing the account to over 13K organic followers in just five months. To reflect Evelyn’s old Hollywood feel, I emphasized film photography and camcorder footage, supported by iPhone video and professional photography. Engagement was consistently high, with strong comment activity and DMs from users eager to visit. Social efforts also aligned with PR initiatives and included influencer coordination to support the launch and ongoing growth.