NEWK'S
ENGAGEMENT RATE
3.97%
Since October 2023, I’ve managed Newk’s social media, refreshing their online presence and driving major growth. I’ve led monthly shoots - ideating, filming, and editing content - while crafting captions that align with their brand voice. By combining compelling visuals with a data-driven approach, I’ve strengthened their brand presence, built an engaged community, and kept their social media fresh and impactful.
BEFORE
AFTER
"NEWK'S HAS WRAPS" CAMPAIGN
To enhance their brand identity, I refined their creative elements, ensuring consistency in colors, fonts, and tone across platforms. I also played a key role in the Wraps launch campaign, incorporating playful, fine art-inspired visuals and oversized wrap animations—a trending and highly effective marketing tool. Engaging graphics, trending reels, and community-driven posts like “Newkie of the Month” helped increase engagement and strengthen their connection with their audience.
CONTENT
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