ENGAGEMENT

4.54%

I led social strategy for W Dallas to strengthen their presence and position the property as a hub for the Dallas art community. I emphasized clearly showcasing their monthly programming by creating dedicated “monthly happenings” content and consistently posting event details and reminders on Stories to keep the community informed. I also expanded their video strategy, producing on-brand, trend-forward content to deepen connection with the local Dallas audience. This approach increased visibility around their events while reinforcing their identity as a cultural gathering space.

BEFORE